Proton Edar’s Greatest Marketing Strategy


Let me share you on the greatest marketing way for the latest Proton Car addition. So we all know that proton will be launching another new car soon, or maybe there are still people who don’t know? Well, there are actually ads about it all around nowadays – TV, newspaper, website etc. Therefore the great thing here lies on these ads.


All the ads about it which I’d seen so far showed the silhouette of this new car, in fact is not the full silhouette of it, just partially and to be honest I can’t really see how’s the shape at all. Nevermind that, maybe they want to play mysterious game. However, by showing only this half silhouette of the car, added another line of phrase which sounds – Now Open for Booking. What this phrase tells me is this car is open for booking purchase. So question here, as a normal rational people like me here, will I pay and book something which I don’t even know how it looks like? Is a car for God Sake! It’s not few hundred or few thousand! Guess what also here, there isn’t a name shown here! So if you happen to be so foolish or the eyes being covered by ghost and book this car, imagine these scenario then:

Scenario 1 – Car Loaning
Bank Agent: So you want to loan for you car right?
You: Yup!
Bank Agent: What car is it?
You: errrrm….
Bank Agent: What?
You: I don’t know the name….
Bank Agent: *Pick up the phone* Security please!

Scenario 2 – Yum Cha with friends
Friend: hey! heard you booked a car! congrates dude!
You: hahaa! Thanks man!
Friend: So, what car yo’re buying?
You: errrrm….
Friend: What?
You: I don’t know the name….
Friend: WTF? you bought a car which you don’t even know the name?
You: Well, is a new car by proton, that’s all i know?
Friend: Does it look cool?
You: Errr…never seen it before…
Friend: you dumbass!

So…what you think of this marketing strategy? Brilliant huh?

Happy 50th Merdeka again guys!

P/S: the Proton’s logo…reminds me of something nostalgic


P/S again: shit! i modify our national product’s logo, will i get caught? 🙁


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14 Comment(s) On This Topic

seraphangel said during August 13th, 2007 at 10:37 pm

woi, dun soil the Thundercat logo by comparing it to Proton logo 😀

babyfiona said during August 14th, 2007 at 12:25 am

hahaha, this is a good one! Keep it up! 😀

lukxiufung said during August 14th, 2007 at 12:49 am

good comparison 🙂

Aeres said during August 14th, 2007 at 3:25 am

There have been rumors of a sedan version of the gen2, this could be it.

Jason said during August 14th, 2007 at 9:01 am

No matter how good is their marketing strategy…their new model looks su*ks, it juz a gen2 with a longer arse! Nothing special to shout about…i wonder why Plotong got such designer, no creative at all..damn it! :S

P/S: If u wanna see the real car & how it looks like..go visit!

Nastasshea@Nesh said during August 14th, 2007 at 9:24 am

Proton just never gives up… wonder what car they come up this time…hopefully something with good performance!

boon said during August 14th, 2007 at 9:42 am

@seraphangel & lukxiufung: hahhahah! proton, proton, proton, proton cars! Hooooo~~~

@babyfiona: is a good drop by from u too! keep coming 😛

@Aeres: Ewww…that really sux..

@Jason: saw it liao, but looks nothing more than a crap!! all talented designer already go overseas loh..

@Nesh: hmmmm…Juara has good performance if u ignore the look of it 😛

Jason said during August 14th, 2007 at 9:50 am

FYI : The model is goin to launch tomorrow morning..stay tuned! With the new tech? CPS? Campro? Lets see how many white mice dying OTR!

Eri said during August 14th, 2007 at 10:49 am

hahaha! good one!

iCalvyn said during August 14th, 2007 at 6:06 pm

should be the proton Gen3… dono the look nice or not…

Ayie said during August 15th, 2007 at 12:01 am

Proton Persona? Is it a great name after all?

Jason said during August 15th, 2007 at 9:10 am

Proton Persona used to be the name on Wira for export model..then now used it here?! WTF?!

boon said during August 15th, 2007 at 10:18 am

@Jason: hahaahahha! never expect much from it u know, so the launch how?

@Eri: hehehhe, thanks 😉

@iCalyvn: the name is Proton Persona 😉

@Ayie: i dunno is it a good name or not, but according to Jason below, seems like is a duplication of name with the export model -_-

Anip said during October 14th, 2009 at 3:29 am

Such a third country minded all of you. So pity.

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