Boonage

If u read newspaper these few days, surely u will notice there’s this Air Tickets Ads stated RM 0 air fare to all domestic routes. Yup, that’s the Everyday Low Fares promotion or so called 0 Fare. I first notice this through the newspaper ads, there was this one fine day when i flipped the newspaper as what i did normally, and saw this AirAsia ads on their air fare on the short border of the newspaper page, with their usual red color of course. Then after flipping a few pages, another full page Ads with whole AirAsia red color background, with all the RM 0 fare domestic flight. Then i look to the bottom of the page : “Eh??” this is the reaction i had when i saw the bottom of the Ads, the red color was teared and appeared a light blue color as background and there written - only at Malaysia Airlines - FlyFlyz.

After i see this ads, i was thinking - “hmm…surely AirAsia gonna react on this ads campaign”. No Doubt! After 2 days after i saw that ads, yesterday i saw an ads from AirAsia!

AirAsia came out with the campaign title - Even Lower Than 0 Fare to backfire…u know who. Their description of this campaign is funny

AirAsia, the true low fare airline, provides the lowest fares for all flights in our extensive route network, both domestic and international. We boast a spanking new aircraft fleet, great in-flight food and friendly service without compromising on our safety standards. You have to admit, it’s a bargain!

Smart consumers know the difference. Get your calculator out and start doing the math.
Calculators don’t lie.

Put Nuffnang and Advertlets aside. Maxis vs Digi, Gintell vs Osim, Tesco vs Giant vs Carrefour etc. Competitors and Rivals really force the designers’ brain liquid to push to their limits, lolz but in the end, the most happy is the users, and Now..the airfare is really damn cheap, but still is up to users to decide on which they prefer, budget or comfort.