The Battle of the Rivals – MAS vs AirAsia 2

Last week i talked about The Rival Battle between MAS and AirAsia, and i made a comment yesterday that i was looking forward on the backfire from MAS. Today, i flipped the newspaper and i saw…

At first i thought, hmm…well is just another Everyday Low Fare, so doesn’t really bother on it. Then i flipped to the second page, i saw…

Wow…this time AirAsia really spent a lot of this 2 full pages of ads. They even came up with the Sub Zero campaign…beats me, i don’t know what the hell it is…Anyway, not much thing to see here, so i continue flipping. Then….

So, what so special about this ads? Take a look down here..(it’s in chinese but i will translate it)

  • FOC – 20kg of luggage
  • FOC – seat of your choice
  • FOC – indoor pathway to aircraft
  • FOC – meal
  • FOC – luggage will be handled with care

Seems like all these few FOC thing were pin-pointing all the AirAsia’s weakness. Then another few more pages behind…

Yup, a full page of ads from FireFlyz, actually i did not know much on the background of FireFlyz, just know that it some how got relation with Malaysia Airlines. Anyway, for doing an ads like this especially during the critical battle period, silly mistake shouldn’t had happened like what is shown below..

Spelling or writing error! This really shouldn’t suppose to happen in an ads! is the person who did this ads did that on purpose? is the person who QC this ads doesn’t know chinese? how the hell this ads got approved in the first place…haiz…but anyway, so what they did in this ads..hahha, basic calculations like what AirAsia did

  • Airport Tax + Air Fuel
  • Insurance
  • Promotion Fee
  • Baggage Fee
  • Overweight Baggage
  • Xpress boarding

Hhahaha, really is fun seeing this. We’ll see what’s going to be showing on the coming 2 days!


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31 Comment(s) On This Topic

thomas ting said during May 12th, 2008 at 3:02 pm


o0o to MAS

ben said during May 12th, 2008 at 4:24 pm

haha, MAS “Mesti Ada Salah”

terence said during May 12th, 2008 at 5:34 pm

yeah i like it…
more discount please…

Keong said during May 12th, 2008 at 5:59 pm

Damn noob copywriter…. can throw into sea ledi…

MAS face really drop to the ground

Ecl!5oNz said during May 13th, 2008 at 1:02 am

Human make mistake…
hahahaha… XD

adam said during May 13th, 2008 at 1:28 pm

nobody is perfect ma! maybe this copywriter dun go to chinese school.. ;p

suzy said during May 13th, 2008 at 1:31 pm

who cares!! a long as they give cheap fare.. fly from subang some more.. no hassle to go to KLIA.. so far away…taxi fares, time etc…

i flew with firefly before, not so bad la.. you should try too..

Eileen said during May 14th, 2008 at 10:15 am

I cant even take any leaves the next 3 months…

quellan said during May 14th, 2008 at 11:30 am

what a shame, i doupt this designer and copy writer do not know or read chinese. hahahaha. please ask them to study more then only work.

datahomi said during May 14th, 2008 at 11:38 am

sad sad sad

JO said during May 14th, 2008 at 12:25 pm

Don’t understand fight for what… Same country should be same family. Help each other lar….
If I am MAS marketing, I won’t do this… really mejatuhkan nama. Wat’s for a 5 Star Airline fighting with budget airline. Menjatuhkan image sendiri aje.

Congrates to all consumers. You all should feel happy as you have choice to go by budget or 5 star airline now.

Now….really everyone can fly….

QQ said during May 15th, 2008 at 11:06 am

haiz…yes..nowadays many banana …but as long as i can get zero fare, anything will do…hehe

QQ said during May 15th, 2008 at 11:08 am

as long as consumer beneficial from this fighting war…

Cometh said during May 15th, 2008 at 1:15 pm

Got competition sure good for consumers geh….. =p

min said during May 15th, 2008 at 2:54 pm

but make sure the promo is true la.. anyone tried Firefly before?? any feedback pls…

huei said during May 15th, 2008 at 4:45 pm

gogogo! fight fight fight!!

gime completely free air tix!!! =P

cant wait for that huh? I WANA TRAVEL!!!

me said during May 15th, 2008 at 5:50 pm

i heard from my friend that the red airline complaint to government about red-blue airline promo.. what a shame.. like small kids.

elijah said during May 16th, 2008 at 6:51 pm

abt firefly if good or bad, my father flown with ff and say okay. one blogger here if u wanna read –

jiwai said during May 17th, 2008 at 3:08 am

Red airline always run crying to mama government like his toy kena rampas!

adam said during May 17th, 2008 at 12:28 pm

hah.. that is funny.. mummy! i want my toy back!

alif said during May 18th, 2008 at 12:11 pm

Firefly has increased its baggage allowance for checked baggage from 15kg to 20kg. FOC

No need to pay anything for checked baggage now. One way to compete Airasia. Cleaver…

boon said during May 19th, 2008 at 3:03 pm

@thomas ting: dun say till like that, u will nvr know one day u will have no choice but to sit on their plane;)

@ben: hahahha! well said 😛

@terence: hohohohoh~~~

@Keong: MAS only hire….well, u know they only hire who..

@Ecl!5oNz: but this mistake wasn’t suppose to be made!

@adam : the prob is this is not suppose to be only 1 person who approve it, is the whole team…

@suzy: yalah!! KLIA and LCCT both are really damn far!

@Eileen: stay in msia a while more lah u, been to germ for so long dy!

@quellan: hahhaha yeah!

@datahomi: haizz~~

@JO: well..this is business…

@QQ & Cometh: yup, as long as it benefit us 😀

@min: think there are some comments which has feedback on it 😉

@huei: wah! i can’t wait for tat day also leh!!

@me: indirectly complain 😛 now the gov are checking on both side to see wat happen to both of them

@elijah: thanks

@jiwai : but blue airline also always ask for gov help woh..

@adam: hahahhha, that’s gov 😛

@alif : that’s the really good thing ya know

levian said during May 20th, 2008 at 10:47 am

hahaha !! the spelling error is so lame !! *rotfl*
another round of digi versus maxis thingy.
can they think of anything new ??
it’s getting so predictable. herm ..

vickie said during May 20th, 2008 at 10:20 pm

Recently I booked some flight. I have compared all 3 flights’ price. I can tell you MAS Airline has did their best to give us 0 fare price. Unlike AirAsia, RM0 is free to you if you have purchased earliest / latest flight time. Those peak time like noon they will charge you in normal price.
FireFlyz I don’t need to say. Even School holidays’ season they do provide their RM0 Fares price to consumer too. Too bad I have selected langkawi on 2nd week of June. Seems like no flight on that few months as they said they need to restructure their inner management

aridan said during May 22nd, 2008 at 4:56 pm

Maybe this everyday low fares is one of the strategies to promote firefly.

amei79 said during May 23rd, 2008 at 1:36 pm

the are having the price war in a red ocean…at the end, comsumers gain the benefits.
I hope at the same time, they can either maintain or improve their services……

Kaizerz said during May 24th, 2008 at 4:21 am

The typo error means what? Regardless MAS or AA, they should continue their current war price. We are beneficial from this. In business, why should there be a barrier between full service or LC carrier. Just looks a head what happening in telco industry…and in Airline Industry, they should applied the same thing. Very stiff competition. They can do what ever you want….open sky concept… but tell you guys I can’t wait Fifefly to start operate with their new ATR 72-500 soon in August 2008.

smiley said during May 26th, 2008 at 1:51 pm

Everyday when I flipped the newspaper sure can see the blue and red print ads (you know what I mean). As you guys know, MAS has opened the route to ASEAN + China already from RM0 fares.. Actually I have waited for this since the day when Idris Jala launched Everyday Low Fares, because I’m planning a trip with my family, maybe to Hong Kong. I choose MAS is because the seat is more comfortable than Air Asia and they won’t charge me baggage handling fee..

iCalvyn said during May 31st, 2008 at 11:21 pm

so much competative, do not do they make money or not…

if not, they did not do maintenance over their plane, very dangerous leh

Li Lian said during June 2nd, 2008 at 5:38 pm

Last week I read the newspaper MAS refurbished some air planes. can see that MAS is still maintaining planes. So far MAS don’t hear any problems. I think good safety record wor

alif said during June 11th, 2008 at 9:20 pm

but the seat looks like kindergarten colourful la..

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